Actress Pooja Hegde and Asian Marathon Champion, Gopi T, unveil the Official ASICS ‘Race Day Tee’ for the TATA Mumbai Marathon 2019

ASICS and Procam International, today unveiled the official ‘Race Day Tee’ for the 16th edition of the Tata Mumbai Marathon. ASICS, the brand globally synonymous with running, celebrates its tenth year as the official ‘Sports Goods Partner’ for Mumbai’s iconic racing event. Actress Pooja Hegde, an avid runner and fitness enthusiast, along with Asian Marathon Champion, and India’s very own, Gopi T, did the unveiling of the 2019 edition of the 2019 Race Day Tee. The unveiling also marked the 30-day countdown to India’s only IAAF Gold Label Marathon. The ASICS ‘Race Day Tee’ is a mark of accomplishment for every full marathoner in the Tata Mumbai Marathon and will be a part of his or her Race Day Kit, along with the race bib.

Commenting on this long standing association and the Race Day T-Shirt unveiling; Rajat Khurana, Managing Director, ASICS India said, “Running is the core of ASICS and it is a constant endeavor of the brand to present shoes with technological advancements that supports the athletes in achieving their running goals and create newer benchmarks in the running segment in India. As global leaders in running, ASICS has been a constant partner for runners across the globe throughout their full and half marathon-journey; through their training program, up until they cross the finish line. We have had a long-standing relationship with the Mumbai Marathon and mark 10 years with this edition as their official ’Sports Goods partner.’ Through this association, we wish to keep enabling athletes and amateur runners to keep pushing themselves to achieve new goals.”

Anil Singh, MD, Procam International said, “We always look forward to associating with brands that embody a zeal for running. Having Asics as a long-standing partner to the event highlights, the brand synergies and the unremitting ethos of #BeBetter. Runners are our biggest stakeholders and each year we work towards enhancing the experience for them. The Ascis ‘Race Day Tee’ acts as a symbol of achievement and is a great way to boost the morale of our marathoners.

While unveiling the t-shirt, actress Pooja Hegde said, “I have always loved the brand ASICS for its high-performance sports gear. It’s an absolute honor to unveil their official Race Day Tee for the most awaited event of the year, the Tata Mumbai Marathon. Each year, ASICS helps every runner participating in the marathon have a comfortable and memorable run. The endurance and hard work each participant puts in for the race day is admirable and I am looking forward to it.”

Speaking about the event, T Gopi said, “Tata Mumbai Marathon is one of the most prestigious marathon events in Asia. It has helped me in many ways to accomplish my athletic journey as a runner. ASICS has played an instrumental role in my journey it has provided me the right kind of gears required for my trainings and regular field practice. The shoes GEL technology used in each of the ASICS shoes gives the right cushioning and is of light weight, comfort aimed to give runners their best performance from start to finish every year. I look forward to participating in the marathon as it gives me a platform to co-learn from fellow runners and achieve new goals.”

The Tata Mumbai Marathon is scheduled for Sunday, 20th January 2019. Participating will be 47,000 runners and we expect more than 2,50,000 spectators, to cheer them forward. The event has become a global showcase of the indomitable sporting spirit of Mumbai.

About ASICS

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories.

ASICS India currently has 28 stores in 16 cities across Metros, Tier1 & Tier2. ASICS is targeting 6-7 more stores in 2018, raising the store count to 34-35 approx. More Details can be found at https://www.asics.com/in/en-in/store-locator

Tata in Sports

Tata Group, a global enterprise with combined revenues of around US $100 billion, along with Tata Consultancy Services (TCS), one of the world’s leading IT services, consulting and business solutions organisations, are the title sponsor of the Tata Mumbai Marathon.

Sport has always been an integral part of the Tata group for over 75 years. Tatas association with multiple sports ranging from cricket, football, hockey, badminton, chess, athletics, mountaineering and motor racing, among others, has produced many award-winning sportspersons, helped the development of marginal communities and supported sporting teams, national and international events as well as training academies. The Tata Sports Club was set up in 1937 to encourage sports among its employee base across the country. 
TCS is the sponsor of many premier global marathons across the world like the TCS New York City Marathon, the TCS Amsterdam Marathon, and the TCS Lidingloppet (the world’s largest cross-country run), and the technology partner of the marathons held in London, Chicago, and Boston — all part of the company’s effort to promote health and fitness in the communities, the world over. 

About Procam International

Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Envisioned by founders Anil and Vivek Singh, Procam, is one of the leading companies in holistic sports management, sports consultancy, and live television programming.

With astute planning and exemplary execution, Procam has a track record of conceptualising and promoting over 100 international events, across disciplines -Powerboat Racing, Cricket, Football, Tennis, Distance Running, Squash, WWE, Horse Racing, Volleyball among others. These events have elicited participation of the highest caliber of athletes, as well as huge public interest and attendance.

Pioneers of the distance running revolution in India, Procam International’s Big 4 –Tata Mumbai Marathon, Airtel Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel Kolkata 25 K are global leaders in their respective distances. These events have ushered in a running movement that has helped to re-define, the health and fitness paradigm of our country.

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